According to a study done by an international travel agency, Peru is the 2nd most highly preferred adventure destination by Austrian tourists, after Vietnam.
2018 was a record year for Australian travelers. Never before have they travelled so much, nor to so many places.
That was the motivation for which an important adventure tourism company launched the “Adventure Travel Index”, a detailed study of preferences, motives, and behaviors of Australian tourists at the moment of deciding on a destination for their adventure vacation.
In this list, Peru is identified as the 2nd most preferred adventure destination for Australian tourists who are interested in local food and open-air excursions. It’s important to emphasize that Peru has stayed in the top 4 since 2016 along with Vietnam, India, and Cambodia. On the other hand, Peru has also appeared as number 4 of the top 10 preferred destinations for Australians traveling solo.
This study also presents a series of trends predicted for 2019. It mentions that travel will directly affect people when it creates awareness, changes perceptions, and opens minds. It also indicates that millennials will be the ones who guide the practices of the tourism industry to be constantly more responsible and transparent. Finally, it mentions that adventure activities like cycling, trekking and kayaking will have more demand than activities that just offer relaxation.
Peru continues consolidating its place as one of the most preferred destinations for travelers around the world. With the intention to keep developing its tourism industry, the Peruvian government announced that they have invested 205 million soles to improve the tourism infrastructure in various regions of the country. The minister of External Commerce and Tourism, Rogers Valencia, said, “We’ve carried out important works in the Touristic Promenade of Puerto Malabrigo (La Libertad), the Coffee Route in Villa Rica (Pasco), the modernization of the Historical Center of Ayacucho and the improvement of the Quinoa Village (Ayacucho)”.