Chicherías

Step into Peru’s traditional chicherías, where ancestral flavors and community spirit come alive in every sip.

Chicherías are traditional establishments in Peru where locals and travelers gather to enjoy chicha, a fermented corn drink that has been part of Andean culture for centuries. Found mainly in Cusco and the Sacred Valley, these rustic taverns offer more than a beverage—they provide a cultural experience rooted in hospitality, music, and shared stories. Recognizable by a red flag or cloth hanging outside the door, chicherías invite visitors to taste authentic flavors while connecting with Peru’s living traditions. For travelers seeking to go beyond the usual tourist spots, a visit to a chichería is a chance to embrace local customs and celebrate Peru’s communal heritage.

Highlights:

• Traditional chicha made from maize

• Cultural gathering places in Cusco and Sacred Valley

• Red flag or cloth marks the entrance

• Rustic, authentic Andean atmosphere

• Living tradition of music, food, and community